The Science of Serendipity

Innovation. The word might make you think of Silicon Valley. But innovation isnt the sole province of start-ups. They didnt invent it, and theyre not always the ones from which we can best learn. As Matt Kingdon argues in The Science of Serendipity, its corporate innovators battling within large, established organisations who are the fields real heroes. Tapping into 20 years of experience on the front lines of innovationbringing new products and services to market and helping organisations become more creativeKingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to seeand seizeopportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success? In a conversational, jargon-free style built on a practitioners observations and anecdotes, The Science of Serendipity traces the dilemmas that executives in a wide variety of firms face. It details the steps taken to overcome the issues and get great ideas across the finish line. If youre looking for a guide in your fight against the corporate machine, this is the business book for you. Matt Kingdon is the Co-founder, Chairman, and Chief Enthusiast of What If! Innovation Partners. For 20 years, What If! has partnered with the worlds most successful, forward-looking companiesbusinesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virginto galvanise innovation and deliver impact. Its 250 inventors work across the Americas, Europe, and Asia.