The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture 1

Data & IT

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Name: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Price: 429 SEK
Availability: InStock
Author: John Battelle
ISBN: 9781591841418

John Battelle

Häftad

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329 sidor
2006

Drawing on more than 350 interviews with industry executives, the author explores how the search technology of Google and its rivals works, the power of targeted advertising as a business model, and its cultural impact.

Författare: John Battelle
Format: Häftad
ISBN: 9781591841418
Språk: Engelska
Antal sidor: 329
Utgivningsdatum: 2006-10-01
Förlag: Penguin Publishing Group