The Selected Works of R.B. Zajonc

Spans key research areas throughout Zajonc's career, from social facilitation, cognition, and emotion, to collective phenomena. Presents works that express a simplicity of problem formation. Demonstrates that researchable problems, particularly those that arise when data conflict with theory, can often be solved by reformulating the problem. Helps students discover the importance of scholarship and shows that prior literture can sometimes help solve emerging contemporary problems.