The Setback Cycle

Forbes contributor Amy Shoenthals revolutionary strategies for working through lifes inevitable setbacks, supported by research and personal stories from todays most prolific founders, leaders, and experts. How do you know if youre going through a setback? And once you realise youre in one, how do you work through it? Some of the worlds most prominent leaders attribute their setbacks to the reason they found success. Their lowest moments paved the way for their creative rebirth. Through the four phases of The Setback CycleEstablish, Embrace, Explore, and EmergeAmy Shoenthal guides readers on how to make sense of their experiences, gain clarity on what comes next, and move confidently into future endeavours. That framework, developed through research and conversations with scholars, psychologists, neuroscientists, and executive coaches is supported through the deeply personal stories of founders and leaders like fashion icons Stacy London and Norma Kamali, fitness instructors Robin Arzn and Kendall Toole, chef Palak Patel, non-binary beauty influencer Cyrus Veyssi, and inspirational founders like Cate Luzio, Erica Taylor, Amanda Goetz, and more. Whether youre stuck in a rut after a breakup or trying to navigate an unexpected professional transition, The Setback Cycle offers guidance on how to take yourself through your toughest moments and forge a stronger path forward.