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Written by an internationally renowned physician expert, The Social Prescription is a social media and digital strategy guide for physicians and healthcare leaders.This book provides an introduction to the 'who, what, why, where, and how' of digital strategy for healthcare leaders, and includes step by step directions for taking action. It includes essential information about why to use social media and other digital platforms, what exactly to do, and how to do it.Why bother with social media? This book will teach you:
- the current void of physician presence online, and the opportunity that represents for you
- how social media can benefit physicians, whether academic or in private practice
- how physician use of digital platforms benefits patients and society
- the reality about doctors' biggest worries on social media, including liability and privacy concerns
- how to respond to negative or unexpected interactions
- pros, cons, and various features of the major social media and digital platforms
- how to choose the platform that best matches your professional goals
- how to develop and communicate your brand - your unique value proposition
- how digital search engines and social media platforms use algorithms to rank content
- how to use search engine optimization (SEO) to put your best professional persona forward
- Format: Pocket/Paperback
- ISBN: 9781723577925
- Språk: Engelska
- Antal sidor: 276
- Utgivningsdatum: 2018-08-10
- Förlag: Createspace Independent Publishing Platform