The Standout Business Plan: Make It Irresistible--and Get the Funds You Need for Your Startup or Growing Business

"From my private equity perspective, a plan sub-mitted along these guidelines will stand out from the rest. It will speak the language of potential investors." -- James Pitt, Partner, Lexington Partners "This guide cuts to the heart of what needs to go into a business plan." -- James Brocklebank, Managing Director, Advent International "At last! A book that explains how to write the kind of business plan that investors and lenders actually want to read." -- James Courtenay, Managing Director, Standard Chartered Bank Vaughan Evans is a highly experienced consultant specializing in strategy and business planning for corporate clients, and strategic due diligence for private equity firms. He previously worked for Arthur D. Little and Bankers Trust Co., and has authored several books, including Key Strategy Tools. Brian Tracy is the chairman and CEO of Brian Tracy International and one of the top business speakers and authorities in the world today.