The Suits & Geeks Trap

Create a business breakthrough by getting beyond the "Us & Them"Getting commercial and technical talent to work together can be tough. This book, built on Andy's years of experience with top multi-nationals and dynamic SMEs, shows you how to unlock the growth engine behind every major breakthrough.Read this book to:Get past tribal thinking and create a shared purpose to drive the business forward.Break free from stereotypes that breed miscommunication and tension.Implement practical strategies instead of gimmicky workshops.Harness diverse strengths for a thriving, cooperative environment where individual talents can shine.Develop a culture that turns conflicts into opportunities for innovation and growth.