The Ultimate Guide to Sports Marketing

Includes vital industry information, Internet strategies, and more

An Insider's Look at the Dynamic World of Sports Marketing

sports marketing is a prestigious­­and challenging­­career. The Ultimate Guide to Sports Marketing, Second Edition, will show you how to get your foot in the door and, once inside, construct a solid career in virtually any sport-related field you choose.

the first book to go behind the scenes to examine all the fundamentals­­from getting that elusive first job interview to acquiring funding, negotiating contracts, managing event logistics, and more­­this integrated approach to sports marketing features:

• Discussions with top-level professionals who helped establish and define the field
• The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis­­A proven method for identifying internal aspects and external variables that may affect your success
• Sample agreements for independent contractors, sponsorship, licensing, endorsements, and venues

whether you are managing and marketing sports organizations, products, events, or even the athletes themselves, you must be able to look beyond the games to keep them functioning seamlessly. let The Ultimate Guide to Sports Marketing act as both your guidebook and fingertip reference for entering­­and building a career in­­the exciting world of today's sports marketing.

"Get the fundamentals down and the level of everything you do will rise."

­­Michael Jordan

The Ultimate Guide to Sports Marketing is about the fundamentals of sports marketing and event management. How can a sports event be designed to meet the needs of athletes, spectators, and sponsors? If a celebrity is scheduled to be on hand, what type of travel and hotel accommodations must be provided? How can you determine appropriate sponsors for an event­­and then demonstrate the benefits of their sponsorship?

sports marketing has become one of today's single most exciting careers. the excitement of being involved with sports and teams that you've followed since childhood, the glamour of rubbing elbows with renowned athletes and celebrities, the drama of organizing an event for hundreds or even thousands of attendees­­all add up to make sports marketing a thrilling, multidimensional career.

at every level, event managers and marketers must share the same discipline, instinctive talent, and tenacity of the athletes themselves. The Ultimate Guide to Sports Marketing will show you how to develop the skills necessary to manage virtually any sports marketing scenario, including:

event coordination * contingency planning * logistics * working with vendors * purchasing, inventory, and distribution of goods * ticketing and admissions * safety and emergency precautions * seating design and contr...