The Ultimate Guide to Sustainable Scale

At the start of 2021, there were 5.5 million micro/small businesses registered in the UK, making up 99.2% of the total registered UK businesses. Of these, 5.3 million are micro businesses (solopreneur - up to a maximum of 5 members of staff), accounting for 95% of all businesses. These businesses account for 21% of employment and 14% of UK PLC turnover.

So why is it, that 20% of start up's fail within the first 12 months, and almost 60% fail within the first three years?
Finally, why is it that only 0.67% of SME businesses, ever make it to recognised ScaleUp (defined as those which have grown their turnover or employment by more than 20% annually over a three-year period, has increased by more than one-third over the past five years) status?

Following on from the Number 2 Bestseller - #ADDAZERO The Ultimate Guide to Sustainable Scale: Establishing BaseCamp, Scale to Summit introduces another set of requirements and considerations across all 8 elements of every holistic business to hit the accelerator competently and confidently to ScaleUp your business.

From the mindset and motivation of scaleup business owners to establishing the right structure, systems and processes. From building on the values and culture to managing your marketing. From finance, planning and profits to benchmarking and retention. All whilst recruiting, retraining and rewarding a growing team of super hero's.

4 years of research, 3 years of testing, tweaking, amending and re-testing. 18 months to write, in order to bring you the Ultimate Guide to Sustainable Scale. A practical educational, informative, step by step guide on how to build, manage and enjoy a rapid growth business.

WARNING: Reading this book will not suddenly make you a millionaire. But applying the lessons within will transform both you, what, where and how you do business!

Have you got what it takes to #ADDAZERO?