The Videogames Handbook

The Videogames Handbook charts the theoretical framework and practical concerns of this global entertainment industry, drawing real world examples to illustrate the processes of making, funding, and financing. James Newman and Iain Simons present a comprehensive resource for students of videogame design, media and cultural studies, as well as an essential guide for anyone planning a career as a professional in this field. The authors deliver an exploratory overview of the videogames industry, alongside analysis of key industry areas including finance and funding, regulation and ratings and gamification, exploring the popular, mass market products of global development and publishing through to lone developers self-publishing on emerging mobile platforms and taking advantage of social media marketing and innovative forms of funding. The Videogames Handbook features in-depth case studies including: Rovio and the Angry Birds revolution the industry impact of companies including Electronic Arts, Revolution Software and Lady Shotgun Games Mike Bithell and the making and marketing Thomas Was Alone thatgamecompany and 'emotional gaming' Naughty Dog and the development of AAA titles for next-generation platforms.