bokomslag The Wal-Mart Success Story
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The Wal-Mart Success Story

Christian Kneer

Pocket

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  • 28 sidor
  • 2009
Seminar paper from the year 2005 in the subject Business economics - Trade and Distribution, grade: 1,3, University of Hull, language: English, abstract: This report should call attention to the success story of Wal-Mart and reveal by using
appropriate strategic framework why they are one of the most controversial companies.

Subsequently, the goal of this strategic analysis is to examine Wal-Mart's quest to dominate international markets. In addition Wal-Mart's corporate identity will be discussed and several solutions to the challenges will be proposed.
  • Författare: Christian Kneer
  • Format: Pocket/Paperback
  • ISBN: 9783640420049
  • Språk: Engelska
  • Antal sidor: 28
  • Utgivningsdatum: 2009-09-11
  • Förlag: Grin Publishing