Think Again

In this fascinating and instructive book, Sydney Finkelstein, Jo Whitehead, and Andrew Campbelleach a distinguished expert on strategy and decision-making in large organisations - show how the usually beneficial processes of the human mind can become traps. Experience and emotion can create hidden conflicts, even while were striving for objectivity. The imbalance may cause us to make a bad decision even though we think we are being objective.

Think Again provides a new model to help us make better decisions. With vivid stories ranging across industries and disciplines, the authors deconstruct bad decisions and identify the forces that have produced them. They go on to show you how to recognize the conditionsred flagsunder which good decision making is most likely to falter, and offer a way of selecting safeguards that reduce the risk and ensure better outcomes.

there is no guarantee for perfect decisions. but with Think Again, you can understand the hurdles between you and success, manage to counterbalance their effects, and make better decisionsevery day.