Häftad, Engelska, 2004
Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
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Beskrivning
The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business".
Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.
Produktinformation
- Utgivningsdatum: 2004-10-16
- Mått: 155 x 230 x 20 mm
- Vikt: 440 g
- Format: Häftad
- Språk: Engelska
- Antal sidor: 288
- Förlag: McGraw-Hill Education
- ISBN: 9780071441889
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Mer information
Bill Stinnett is the founder and president of Sales Excellence, Inc. and the author of the bestselling Think Like Your Customer. Bill is a highly sought-after speaker appearing at sales meetings, conferences, conventions, and annual sales kickoffs worldwide for clients such as General Electric, Microsoft, SAP, Verizon, and IBM.
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