Think Rio: Day-to-day customs, folklore, and hundreds of proverbs and Carioca expressions come together into a guide to the soul

"THINK RIO: a guide to the Carioca soul" is a complete, fun and insightful look into the modern culture of Rio de Janeiro.

Developed by a team of writers and researchers from Rio de Janeiro, the US and Europe, this book addresses many facets of Carioca thinking in a simple and compelling style, presenting local customs to be easily understood by people of all nations and backgrounds.

Socializing, carnival, réveillon, beach life, dining manners, business etiquette, favela tours behavior and many more topics are interpreted and explained through the eyes of local residents, with an international view.

Day-to-day customs, folklore, hundreds of proverbs and Carioca expressions come together to create a guide to the soul of one of the most beautiful, complex and fascinating cities in the world.

Furthermore, dozens of QR-codes throughout the book allow access to on-line content, where links to other publications and academic papers can be found, for further reading and research.

The QR-codes make the content of the book easy to share using any smartphone.

THINK RIO is based on the work of the ILOVERIO.COM portal, an ambitious project making accurate and qualified information about Rio de Janeiro easily available globally, along with thousands of exclusive photographs.

Because the objective of this book is to emphasize the Carioca culture, and not the scenery, there are no pictures in this book.

This book is an instant classic and a must-have for all who love Rio and Brazil!