This Idea Is Brilliant

From the bestselling editor of This Explains Everything, 206 of the world's most brilliant minds tackle Edge.org's 2017 question: What scientific term or concept ought to be more widely known? As science informs public policy, decision making, and so many aspects of our everyday lives, a scientifically literate society is crucial. In that spirit, Edge.org publisher John Brockman asked 206 the worlds best minds the 2017 Edge Question: What scientific term or concept ought to be more widely known? Contributors include: author of The God Delusion RICHARD DAWKINS on using animals Genetic Book of the Dead to reconstruct ecological history; theoretical physicist and author of A Universe from Nothing Lawrence Krauss on "uncertainty" and resisting our temptation to assign meaning to random events; MacArthur Fellow REBECCA NEWBERGER GOLDSTEIN on scientific realism, the idea that scientific theories explain phenomena beyond what we can see and touch; behavioral economist RICHARD THALER on the premortem, which can help root out potential hazards before making a major business decision; Pulitzer Prize-winning author of Guns, Germs, and Steel JARED DIAMOND on a basic precept too often missing from scientific discourse: common sense; author of Seven Brief Lessons on Physics CARLO ROVELLI on relative information, which governs the physical world around us; author of The Shallows NICHOLAS CARR on mysterianism, the idea that humans mastery and understanding of the world around us is illusory; theoretical cosmologist JANNA LEVIN on the principle of least action, which allows us to express many of the most complex ideas in a single sentence; cognitive scientist and author of The Language Instinct STEVEN PINKER on The Second Law of Thermodynamics; author of Emotional Intelligence DANIEL GOLEMAN on empathic concern, a scientific basis for compassion; theoretical physicist and Time 100 influencer LISA RANDALL on effective theories, which reflect what we observe in the world around us; founding executive editor of Wired KEVIN KELLY on premature optimization, or why success so often begets failure; biogerontologist AUBREY DE GREY on why maladaptive traits have been conserved evolutionarily; musician and producer BRIAN ENO on confirmation bias in the internet age; Man Booker-winning author of Atonement IAN MCEWAN on the Navier-Stokes Equations, which govern everything from weather prediction to aircraft design, to blood flow; plus pieces from FRANK WILCZEK, RORY SUTHERLAND, NINA JABLONSKI, MARTIN REES, ALISON GOPNIK, and many, many others.