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Advertising bombards us. Whether we view it with professional reverence, personal anonyance or playful fascination, we cannot deny the influence it holds over our daily life. M. Martin, a specialist in media and publicity, paints the first complete history of advertising in France from its gentle first steps to today s mass media battles.
- Format: Häftad
- ISBN: 9782738101662
- Utgivningsdatum: 1992-04-01
- Förlag: Odile Jacob