Tot Analysis

Raising a small child and running your own business? This debut book from columnist, business blogger and copywriter, Jo Watson, aims to take a good look and a laugh at how both of those 'challenging yet rewarding' life choices of parenthood and self-employment are kind of the same thing, when you think about it. The tears and the tantrums... the frets and regrets... the countless times you tell yourself under your breath (whilst wiping backsides of metaphorical and/or literal nature) that it will get easier... It won't, but at least now you have a book by your side that will give you a bit of hope, humour and escapism in any situation where you start and end your days clearing up shit with your spreadsheets. Spreadshits. That would have been a good title, actually. This book also sneaks a peek at how your infant offspring would likely approach all of your commercial strengths, weaknesses, opportunities and threats, and ultimately make a much better job of running your business than you ever could. Not yet a parent or a business owner? Save yourself some hassle - Read this book first. Less SWOT Analysis, more TOT Analysis.