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Given the increased impact of non-market forces on business reputation, there has never been a greater need to grasp corporate social performance. This book demonstrates that a holistic perspective on corporate citizenship that accommodates the importance of profits and other time-honored social values is both desirable and possible.
- Format: Pocket/Paperback
- ISBN: 9781349300051
- Språk: Engelska
- Antal sidor: 262
- Utgivningsdatum: 2008-10-24
- Förlag: Palgrave Macmillan
