Konst & kultur

Trade Fair Design Annual 2019/20

Sabine Marinescu • Janina Poesch

Inbunden

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288 sidor
2019

So-called Instagramability has long become part of our communication policy - has the design of trade fair stands also changed as a consequence? Is the presentation's focus no longer the product but rather the potential customer and their interaction? How important are live experiences in order to draw the full attention of visitors? What effect does this have on the communication strategy and on the spatial design? These are questions pursued by the new Trade Fair Design Annual with 60 exceptional examples. Text in English and German. Also available: Trade Fair Design Annual 2018/19 ISBN 9783899862829

Författare: Sabine Marinescu, Janina Poesch
Illustratör: Fotos und Pläne
Format: Inbunden
ISBN: 9783899863130
Språk: Engelska
Antal sidor: 288
Utgivningsdatum: 2019-12-09
Förlag: AVEdition