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The Protection of Reputed Trademarks Beyond Likelihood of Confusion. The world has changed materially since the foundation of traditional trademark laws, according to which the purpose of a trademark was to serve as a differentiating source indicator, preventing source confusion in the marketplace. Traditionally, trademarks protected the public from likelihood of confusion, assisted in consumer decisions and reduced search costs. The need to award a special scope of protection to famous trademarks from use on non-competing goods was first discussed in Kodak in 1898, holding that the use of the word Kodak for a bicycle company
- Format: Pocket/Paperback
- ISBN: 9781528926843
- Språk: Engelska
- Antal sidor: 278
- Utgivningsdatum: 2022-05-31
- Förlag: Austin Macauley Publishers