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Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
- Format: Inbunden
- ISBN: 9780765642998
- Språk: Engelska
- Antal sidor: 402
- Utgivningsdatum: 2014-05-30
- Förlag: Taylor & Francis Ltd