bokomslag Transforming Relationship Marketing
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Transforming Relationship Marketing

Park Thaichon Vanessa Ratten

Inbunden

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Andra format:

  • 162 sidor
  • 2020
Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.
  • Författare: Park Thaichon, Vanessa Ratten
  • Illustratör: black and white 12 Illustrations 12 Line drawings, black and white 24 Tables black and white
  • Format: Inbunden
  • ISBN: 9780367548179
  • Språk: Engelska
  • Antal sidor: 162
  • Utgivningsdatum: 2020-10-30
  • Förlag: Routledge