Travel Motivations

Researching travel motivation is considered often difficult, because it is a phenomenon that cannot be directly observed and reflects the specific need and desires of individuals. It can be better understood how difficult it is to investigate travel motivation phenomenon, when it is envisaged that diversity of measurement methods and human needs are varied and unlimited. Despite all these difficulties, the research of travel motivation is highly valued. Because tourism analysts can make better target market evaluations with travel motivation researches, and they can provide a tourism product that can better satisfy the needs and needs of target markets. In this context, travel motivation is one of the most important topics addressed by people who research, manage, and market tourism destinations and products. With this book, we aimed to provide some valuable insights and recommendations for destination managers on how to better attract tourists and satisfy their needs for each specific type of tourism included in chapters.