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In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
- Format: Pocket/Paperback
- ISBN: 9781349502431
- Språk: Engelska
- Antal sidor: 234
- Utgivningsdatum: 2014-11-11
- Förlag: Palgrave Macmillan