bokomslag Trends in Media Management in the 21st Century
Samhälle & debatt

Trends in Media Management in the 21st Century

Mary Alice Shaver

Pocket

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  • 96 sidor
  • 2000
Media organizations will enter the 21st century with a very different profile than that of a quarter of a century ago. Change has occurred at all levels: technology, management philosophy, newsroom configurations, revenue generation, managerial efficiencies, and ownership patterns. This special issue addresses several of the important factors and concerns in management in the new century. The articles in this issue: *propose a new approach to explaining network program selection; *explore the transnational media corporation; *examine corporate news structure and the managerial revolution; *address management control in German television, exploring the current trend in German systems; and *discuss the changing workflow patterns of visual journalists as their role evolves to serve many media formats in today's news operations.
  • Författare: Mary Alice Shaver
  • Format: Pocket/Paperback
  • ISBN: 9780805897586
  • Språk: Engelska
  • Antal sidor: 96
  • Utgivningsdatum: 2000-03-01
  • Förlag: Routledge Member of the Taylor and Francis Group