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The Postmodern era has broadened our horizon on how social consumption helps consumers create a self identity and sense of liberation. Tribal marketing further takes into account these understanding in helping marketers create a marketing strategy that attempts to build social communities that are centered on a product or service.The book focuses on the consumer of postmodern era who is constantly searching for "Linkage Value". These tribes are not just held together by a sense of being in a community instead their binding force is the shared emotion and passion that linking value of a product or service holds. This book is a first of its kind and is focused on studying Tribal behaviors and inclinations among the car racing enthusiasts in Pakistani perspective.
- Format: Pocket/Paperback
- ISBN: 9783659572968
- Språk: Engelska
- Antal sidor: 140
- Utgivningsdatum: 2014-07-18
- Förlag: LAP Lambert Academic Publishing