True Success

Business, non-profit and government leaders who want leverage for improving their
organizations' performance will find answers in True Success. Unlike most management
books, True Success provides fresh insights into fundamental but uncomfortable truths
about organizations and success.

A truly successful organization establishes a navigation and guidance system and process to
understand its external environment and internal capabilities, to identify and assess
attractive opportunities, and to generate and implement creative ideas about how to
address these.

By describing how such a system and process works, for both single and multi-businesses
organizations, True Success empowers its readers to become more effective leaders and to
enjoy greater personal success.

"Most management books are like instant oatmeal; hot for a minute and ultimately bland
and boring. Arnold Judson has found a way to provide plenty of meat, encapsulating his
diverse consulting experiences in a thoughtful and thought-provoking set of ideas that
any senior manager could use. Although the writing and examples are lively, it will take
work, just as successful managing does. But there are great concepts, vivid examples and
practical implementation guidelines for leaders serious about creating true success."

-Allan R. Cohen

Edward A. Madden Distinguished Professor of Global Leadership, Babson College
Co-Author of Influence without Authority and Power Up, best-selling books on leadership.