True

Great ideas spring from great insight. This brief book unveils the three simple steps to uncover the human insights and unlock universal truths that will give you a springboard for greater ideas.Leaders, strategists, consultants, comms planners, creatives and designers in any field can with this book have the advantage of having better insights to have better ideas.CONTENTSPrologue IntroductionA Brief History of Insights in AdvertisingWhat is a TRUE Insight, Anyway? The Insight OpticStep One: Identify Your InsightStep Two: Simplify Your InsightStep Three: Amplify Your InsightStay on the Outlook for Insights ConclusionSources & Resources