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Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
- Format: Pocket/Paperback
- ISBN: 9781349351541
- Språk: Engelska
- Antal sidor: 231
- Utgivningsdatum: 2012-07-31
- Förlag: Palgrave Macmillan