Truth About Innovation, The

YOU CANT CONTROL WAVES SO LEARN TO SURF

Innovation rocks. It rolls. It makes the world go round. In a definitive set of home-truths, youll discover how to harness its power to increase creativity, collaboration and profit. Are you ready to change the world?

55 PROVEN INNOVATION PRINCIPLES and techniques that work.

Simply the best thinking

THE TRUTH AND NOTHING BUT THE TRUTH

If you don't like eating someone else's dust, put this little gem of a book in every one of your collaborators' hands. That's what I'm doing right now. Watch out world!!

JIM BELASCO, PROFESSOR OF MANAGEMENT AT SAN DIEGO STATE UNIVERSITY, AND AUTHOR OF TEACHING THE ELEPHANT TO DANCE

Perceptive analysis of what works and what doesnt, with useful illustrations based on the experiences of real businesses. Thought-provoking, grounded and realistic.

PROFESSOR KHALID AZIZ, THE AZIZ CORPORATION

Forthright, informative, witty and highly readable. This isnt about new for old, its about new from old; whoever said we shouldnt reinvent the wheel should have read this book.

JONATHAN DONOVAN, TOWNHOUSE CONSULTING AND EX-HEAD OF 02 EMPLOYEE RELATIONS