Truth Unveiled

Physiologists, Biomedical Scientists and Clinicians: Bridging the Intellectual and Communication Gap with the Public and Decisionmakers, the latest release in the Fundamentals of Physiology series, provides valuable information to inform researchers and clinicians and better train students on the broader aspects of the scientific process and how to best counteract mis- and disinformation. This book is published in concert with the International Union of Physiological Sciences and is a useful resource for lecturers when training physiologists, biomedical scientists, medical and allied health students. Faculty, students, researchers, and clinicians are struggling how to deal with the post-truth world as the broader public lacks an understanding of the complexity of the scientific research process. This has resulted in the dissemination of mis- and disinformation that is increasingly used to shape public opinion in medical-related matters. For example, the rise of anti-vaxxers and resistance to Covid-19 pandemic social isolation protocols. In addition, the relatively limited role physiologists and scientists play when engaging the broader public in this regard.

• Highlights challenges facing scientists in a post-truth world
• Provides strategies and educational approaches to counteract the rise of mis- and disinformation
• Written by global leaders in their field of expertise