Tune In

WINNER of the 2024 INTERNATIONAL BOOK AWARDS (General Self Help) FINALIST of the 2024 INTERNATIONAL BOOK AWARDS (Best New Non-Fiction) #1 AMAZON NEW RELEASE; #1 MOST GIFTED; #1 MOST WISHED FOR Decision-making & Problem Solving Business Communications Occupational and Industrial Psychology Media & Communications Business Life "Sensational.. turn off your mobile phones and read this instead..." - Rory Sutherland, ViceChairman, Ogilvy "A practical resource for making better choices." - Adam Grant, #1 New York Times Bestselling author "The core idea of deaf spots merits a lot more attention... a game-changer that leaves you wanting to do better, and be better." --Lord Sebastian Coe, President World Athletics "A rare combination of information and entertainment." - Debbie Hewitt MBE, Chair of The Football Association, and Visa Europe "A great reference for any business." --Victoria Degtar, TIME Magazine "The only book on decision-making you'll ever need." - Dario Krpan, Professor, London School of Economics Your decisions matter. Yet in todays noisy world of distraction, disinformation and data overload, we tune out. We hear less than ever and rush to misjudgement. Despite popular opinion, the most underestimated risk isnt economic, political or even climate risk its human decision risk, and the failure to hear who or what really matters. The result? A catalogue of error that not only destroys lives and polarises communities but damages reputation and squanders opportunity. Now that can change. Because whats predictable is preventable. In this modern masterclass, award-winning Nuala Walsh champions a better understanding of behaviour as an insurance policy against misjudgement. Tune In stands apart in its treatment of 'deaf spots', the judgement killers that stop us hearing what matters, when it matters. Armed with a new PERIMETERS framework and dozens of strategies that favour human intelligence over artificial intelligence, youll discover the 10 traps that bind our reasoning, memorably illustrated by a cast of business titans, sporting icons, criminals, presidents, astronauts and more. By tuning in to the right voices Youll hear what others dont, gaining instant advantage; Youll make sense of past mistakes and prevent future ones; Youll stand out not lose out becoming an influential Decision Ninja; Youll help to build a better world. Its time to Tune In.