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The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life. But, how do they do it? This title shows how apparently ordinary products and services are transformed into business legends.
- Format: Pocket/Paperback
- ISBN: 9781841124391
- Språk: Engelska
- Antal sidor: 246
- Utgivningsdatum: 2002-10-01
- Förlag: Capstone Publishing Ltd