Understanding Audience

Part of our Take a Look! 21st Century Media Literacy series, Understanding Audience takes readers through the process of looking critically at media to understand its audience, along with how to tailor their own media creations to specific audiences. Series closely aligned with standards from the American Association of School Librarians and the Journalism Education Association. This series gives readers a crash course in basic media literacy skills: understanding audience, perspective, persuasive appeals, author's purpose, tracing sources, and creating media content.