Understanding Communication Research Methods 1

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Understanding Communication Research Methods

Stephen M Croucher • Daniel Cronn-Mills

Inbunden

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368 sidor
2015

Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.

Författare: Stephen M Croucher, Daniel Cronn-Mills
Illustratör: black and white Follow Writing for Digital Media but add margin notes 79 Halftones
Format: Inbunden
ISBN: 9780415833103
Språk: Engelska
Antal sidor: 368
Utgivningsdatum: 2015-02-12
Förlag: Routledge