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This volume guides readers on practical and theoretical considerations in conducting focus group research. Separate chapters are devoted to writing focus group methods and presenting findings. Strategies for assessing the quality of focus group research are included and case study examples of field research are provided throughout.
- Illustratör: figures black & white illustrations
- Format: Pocket/Paperback
- ISBN: 9780199856169
- Språk: Engelska
- Antal sidor: 230
- Utgivningsdatum: 2014-01-30
- Förlag: OUP USA