Understanding Media, Culture and Technology

All the tools which can be used for storing and delivering information are known as media. It can be further divided into various branches such as news media, print media, publishing, cinema, digital media, advertising, broadcasting and photography. Mass media refers to all the technologies which can be used to reach a large audience using mass communication. This involves the use of radios, television, Internet, magazines, newspapers, pamphlets, etc. The norms and social behavior found in different human societies is known as culture. It also includes the knowledge, customs, arts, habits and capabilities which are an indispensible part of these groups. It encompasses the various aspects of sociology, philosophy, anthropology, media studies and art history. This book is a compilation of chapters that discuss the most vital concepts in the field of media, culture and technology. Some of the diverse topics covered herein address the varied branches that fall under this category. This book will serve as a valuable source of information for those interested in this field.