Understanding Proactive Customer Orientation
Construct Development and Managerial Implications
Häftad, Engelska, 2011
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Fri frakt för medlemmar vid köp för minst 249 kr.Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
Produktinformation
- Utgivningsdatum2011-08-31
- Mått148 x 210 x 13 mm
- Vikt303 g
- FormatHäftad
- SpråkEngelska
- Antal sidor186
- Upplaga2011
- FörlagSpringer Fachmedien Wiesbaden
- ISBN9783834931016