- Nyhet
Understanding Proactive Customer Orientation
Construct Development and Managerial Implications
Häftad, Engelska, 2011
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Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
Produktinformation
- Utgivningsdatum2011-08-31
- Mått148 x 210 x 13 mm
- Vikt303 g
- FormatHäftad
- SpråkEngelska
- Antal sidor186
- Upplaga2011
- FörlagSpringer Fachmedien Wiesbaden
- ISBN9783834931016