bokomslag Uniform Across-the-Board Promotions
Samhälle & debatt

Uniform Across-the-Board Promotions

Marc-Oliver Jauch

Pocket

769:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 10-16 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

Andra format:

  • 102 sidor
  • 2016
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.
  • Författare: Marc-Oliver Jauch
  • Format: Pocket/Paperback
  • ISBN: 9783319383101
  • Språk: Engelska
  • Antal sidor: 102
  • Utgivningsdatum: 2016-09-17
  • Förlag: Springer International Publishing AG