Unlocking Marketing

The Unlocking Business series offers a new kind of textbook for Business students in the first and second years of their degree. Each title in the series provides: - Strict coverage of the key knowledge, concepts and ideas in a lean, focused book, allowing the student to find what they want without ploughing through thousands of pages - Carefully written text with case studies, exercises and seminar ideas woven through it to help students learn quickly and retain their knowledge - Encouragement of good practice such as complete referencing and suggested wider reading, to help those who wish to obtain the best possible degree classification - Useful web resources including further case studies, revision summaries and interactive multiple-choice quizzes at http://www.hodderplus.co.uk/unlockingbusiness - A cost-effective way to prepare for your studies.