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Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced
- Illustratör: references further reading
- Format: Pocket/Paperback
- ISBN: 9780826464729
- Språk: Engelska
- Antal sidor: 104
- Utgivningsdatum: 2003-12-01
- Förlag: Continuum International Publishing Group Ltd.