Value Chain

Most of the small scale farmers in the developing country are facing marketing problems due to low volume of products, inappropriate market information, less bargaining power, only being a producer. This publication focuses the effects of collective marketing on the small holders' coffee value chain. It helps to understand how the group/collective marketing reduces the problem of smallholder farmers and the economics of scale.The value share of the producers in the value chain can be increased by the intervention of collective marketing in case of small scale producers' value chain. It also illustrates the pros/cons of chain integration by horizontally and vertically in the smallholders' value chain in the context of developing country. This book provides the insight about the cooperative marketing on smallholders' value chain.