Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals 1

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Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals

Paul Fornelli • Jody Mahler

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364 sidor
2018

Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.

Section I provides students with an overview of the main stages of the digital media production process, discusses personn

Författare: Paul Fornelli, Jody Mahler
Format: Inbunden
ISBN: 9781516573073
Språk: Engelska
Antal sidor: 364
Utgivningsdatum: 2018-12-01
Förlag: Cognella Academic Publishing