Visioning the Future

Legend in Marketing: Visioning the FutureBy Jagdish N. ShethVisioning the Future is a forward-thinking book in the Legend in Marketing series that encapsulates Dr. Jagdish N. Sheth's profound insights into the future of marketing and business. Known for his ability to anticipate trends and identify emerging challenges, Dr. Sheth presents a compelling collection of ideas that shape how organizations can navigate the ever-evolving landscape of consumer behavior and global markets.This book emphasizes the strategic foresight needed to succeed in a rapidly changing world. Dr. Sheth explores topics such as technological advancements, globalization, sustainability, and shifting consumer expectations. He offers a roadmap for businesses to adapt to new realities, leverage innovation, and meet the demands of a future defined by constant change.Drawing from decades of research and real-world experience, Visioning the Future provides actionable insights for marketers, business leaders, and policymakers. Dr. Sheth's unique perspective blends academic rigor with practical wisdom, offering a strategic vision that helps organizations remain competitive in a fast-paced environment.Whether you are an executive looking to future-proof your organization or a student seeking to understand the next wave of marketing evolution, this book provides a powerful toolkit for anticipating and responding to the challenges ahead. Dr. Sheth's forward-looking ideas continue to inspire and guide leaders worldwide, making this book a critical resource for anyone interested in shaping the future of marketing and business.