Weaponized Marketing 1
bokomslag Weaponized Marketing
Samhälle & debatt

Weaponized Marketing

Lisa Merriam • Milton Kotler

Pocket

539:-

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  • 2020
Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world's leading brands to succeed where military might and diplomacy have failed.
  • Författare: Lisa Merriam, Milton Kotler
  • Format: Pocket/Paperback
  • ISBN: 9781538137543
  • Språk: Engelska
  • Utgivningsdatum: 2020-04-29
  • Förlag: Rowman & Littlefield

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