Web Analytics Strategies for Information Professionals 1

Vetenskap & teknik

Web Analytics Strategies for Information Professionals

Tabatha Farney • Nina McHale

Pocket

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200 sidor
2013

Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included: Eight examples of semi-custom and custom reporting Four case studies showing project-specific applications Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another

Författare: Tabatha Farney, Nina McHale
Format: Pocket/Paperback
ISBN: 9781555708979
Språk: Engelska
Antal sidor: 200
Utgivningsdatum: 2013-04-30
Förlag: Neal-Schuman Publishers Inc