What a Unicorn Knows

Why do some young companies become unicorns, while others dont? Its easy for scale-ups, giddy from early startup success, to get ahead of themselves and stumble. Its even easier to be slowed down by the many forces of resistance working against them: drag, inertia, friction, and waste. Offered as a playbook for exponential growth, What a Unicorn Knows offers a field-tested approach to delivering superior customer value and reaching unicorn status by removing the potential inhibitors to organisational scale and speed. Drawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide readers with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow. Called The Unicorn Model and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic, S.C.A.L.E.: Strategic speed, Constant experimentation, Accelerated value, Lean process, Esprit de corps Drawn from the authors successful track record in using S.C.A.L.E. with a wide variety of unicorn-level companies, What a Unicorn Knows offers a necessary guide for rapid but lasting growth. As more companies than ever vie for unicorn status, competitive edge will depend on learning from the best. The Unicorn Model promises to keep your company speeding toward lasting marketplace success.