What factors influence consumers to buy meat substitutes? 1

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What factors influence consumers to buy meat substitutes?

Tjorben Grote • David Fehrenbach • Raoul Jacobmeyer

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168 sidor
2017

Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Münster, language: English, abstract: What factors influence consumers to buy fake meat products? In this exploratory research the authors aim at identifying a variety of factors that explain why consumers buy fake meat products, which have been on the rise in the past years in Germany. The authors follow a split approach in form of one quantitaive (regression analysis) and one qualitative (means-end chain) study to gain insights.

Författare: Tjorben Grote, David Fehrenbach, Raoul Jacobmeyer
Format: Pocket/Paperback
ISBN: 9783668499980
Språk: Engelska
Antal sidor: 168
Utgivningsdatum: 2017-08-21
Förlag: Grin Publishing