What Is LEGO?

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name - which comes from the Danish phrase meaning to always play well - encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim OConnor describes how a simple concept - small plastic bricks that snap together - morphed into a cultural phenomenon.