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Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a companys true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.
- Format: Inbunden
- ISBN: 9780470009208
- Språk: Engelska
- Antal sidor: 288
- Utgivningsdatum: 2006-12-01
- Förlag: John Wiley & Sons Inc